In the high-stakes world of digital marketing, there is a tempting but dangerous trap known as the "Post and Pray"method. It involves pouring hours into a video or a graphic, hitting the "Publish" button, and then leaning back, closing your eyes, and hoping the "viral gods" see fit to bless your effort.

For a long time, I have tried to capture something special and share it with you through a glowing rectangle in the palm of my hand. I have shared the milestones of my life, the transitions from a career in biotechnology to digital marketing, and the evolution of my art from a private therapy into a public portfolio. But lately, I’ve realized that in the process of sharing life, I’ve spent more time looking at the screen than the world I’m trying to depict.